Whether you just gotta celebrate, or you just gotta drown your sorrows, Tecate is there for you.

 
 

Two-sided coasters bring up the good and the bad reasons we hit the bar, reminding you that Tecate’s got your back. 

 
 
 

Digital:

Internet research, online quizzes and listicles confirm our highest hopes and deepest fears.

These content-aware digital ads remind you that whatever you’re going through is a good enough reason to grab a Tecate.

 
 
 
 

These yet-to-be shot commercials are going to be pretty slick. Trust us.

Tecate  |  “Roller Coaster Of Emotions – Job Interview”  |  :30 TV

Open on an employee who’s sitting at table in an office. He sits across from his boss. The mariachi’s are sitting next to the employee.

Cut to the boss.

Boss:           The numbers from your last quarter are in, Tim. And I gotta say, these are pretty impressive.

Cut to Tim and the Mariachis. Tim’s face stays calm, and the mariachi’s play excitedly!

Cut back to the boss.

Boss:             (More serious) Not as impressive as Ryan’s, mind you. That guy can do anything. 

Cut to Tim and the Mariachis. Tim’s face betrays a little emotion, and the mariachis sing passionately, with some anger.

Cut back to boss.

Boss:             (Face brightens) Ryan aside though, your numbers are really something to be proud of. Have a 20% raise.

Cut back to Tim and the Mariachis. Tim smiles, and the Mariachis play joyfully.

SUPER:         Whatever this is, this calls for Tecate. 


Tecate  |  “Roller Coaster Of Emotions – Moving Home”  |  :30 TV

Open on a guy who’s FaceTiming with his mom and dad. The mariachis stand in the background of the parents.

Cut to the son onscreen.

Son:              Mom and dad, I just wrapped up my post-grad degree, and I decided to leave the big city and move back home.

Cut the parents. They share a happy smile. The mariachi’s play joyfully.

Mom:             That’s wonderful!

Cut to the son.

Son:               To live with you guys!

Cut back to the parents. They share worried faces. The mariachi’s play sadly. 

Mom:             Well, I’m not sure we have the space—

Cut to the son.

Son:              I’ll be working and paying rent!

Cut the parents. They look a little relieved. The mariachi’s play, somewhat happily.

Dad:               Well, that would help— 

Cut to the son. 

Son:               I’ll also be bringing my girlfriend.

Girlfriends VO:        HIII-IIII

Cut back to the parents. They look sad again. The mariachi’s play another sad tune.  

SUPER:         Whatever this is, this calls for Tecate. 


Tecate  |  “Roller Coaster Of Emotions – Pizza”  |  :30 TV

Open on a living room with two roommates. They’re playing videogames on the couch. Two mariachi players sit next to them on the couch. It’s a little crowded.

Roommate 1:            [To the other roommate] Are you gonna give that girl a call?

Cut to the guy. He stands up and pulls out his phone. The mariachi’s follow excitedly. They play a happy tune.

Roommate 2:               Yeah! 

He dials the number and puts the phone to his ear. The voice on the other line picks up.  

Phone VO:    Johnny’s Pizza, can I take your order?

Roommate 2:               [His smile becomes a frown] This isn’t Kelly?

Cut to the mariachis. They play a sad tune.

Phone VO:    Nope, not Kelly. But would you be interested in our Lonely Man’s special? It’s a 20-inch pizza for $4.99

Cut to the Mariachi’s. They play a happy tune.

Cut to the guy.

Roommate 2:              (to the phone) Yeah, I’ll have two.  

SUPER:         Whatever this is, this calls for Tecate.